Climate Reporting and Public Trust

FTFO
Jun 8
1 min read

On May 21, Jaclyn Whittal joined First Things First Okanagan for a Deep Dive in Climate Reporting and how the public is affected by weather events and how news is shared.

Jaclyn Whittal is the Founder and CEO of One Earth Communications with nearly 20 years of experience at the intersection of climate science, extreme weather, and public trust. She brings a distinctive combination of scientific expertise, frontline reporting, and executive-level communication strategy.

A trained meteorologist, Jaclyn built a high-profile journalism career translating complex atmospheric data into clear, actionable insights during high-impact events. Her field experience spans reporting on tornadoes, hurricanes, wildfires, floods, and blizzards around the world, shaping her ability to communicate risk with clarity, credibility, and composure under pressure. Her work has appeared on major global platforms, including CNN, The Weather Channel, National Geographic, and Smithsonian.

Jaclyn is an excellent speaker with experience on the ground with extreme climate events, and she has shared the Deep Dive slide deck with us.

Slides from May 21 Deep Dive